Criterion Management LLC.


We appreciate this chance to introduce ourselves and our firm to you. Over the next few pages you will learn moreabout our philosophy, who we are, the answers to some questions we thought you may have and our contact information.

The paradigm has shifted on Wall Street. Some of the most venerable firms in the U.S. are gone and others will benefit from the turmoil. There are smaller regional firms with little or no balance sheet risk in a better position than ever. The sun is still rising in the east but Wall Street has been turned on its ear. Our goal is to work with you, analyze your business, identify the best possible fit, and then negotiate the best deal. That may include the biggest check or a platform that can take your business to a whole new level. Maybe both, you decide.

We are not suggesting you make a change of firms today, however, we believe that it is a mistake not to listen and learn about the opportunities. There is no risk in having great offers put on the table for you.

Stephen & Mark


Top athletes in the United States and Hollywood’s biggest stars are represented by agents. We feel that Wall Street’s best and brightest deserve the same representation. Criterion Management wants to be your agent.

Agents derive their success by first identifying the best platform in which to showcase their clients talent and then negotiating the highest salary. When you surround yourself with elite players in the industry, inevitably your career will flourish. With over 50 years of combined brokerage experience, Criterion Management has the resources to help you take your business to new heights.
We will closely study your business and assist in identifying the platform with the best fundamental tools and supporting cast.

With our vast knowledge of the key people in the brokerage industry, we will help select the firm with a corporate culture that closely fits the unique requirements of each client.
Effective negotiation is key. The principals of Criterion Management have each spent the last 20 years negotiating deals for brokers.

At Criterion Management, our strength lies in our ability to forge close relationships with our clients and become trusted advisers. As agents, we are committed to provide each client the personal attention and focus required to secure the optimal career opportunity.


Stephen Schwartz built his book as a retail broker at Lehman Brothers. In 1982 he moved to L.F. Rothschild where he continued to grow his business becoming Rothschild’s top retail producer in the United States. Stephen became a Principal of the firm in 1985, and began recruiting and training brokers.

In 1989, he co-founded and served as Chairman and CEO of Prime Charter Ltd. What began with a staff of three, grew into an organization with 275 people. Prime Charter was successfully sold to a Canadian brokerage house. Stephen was a member of the District Business Conduct Committee of the NASD, and Chairman of the NASD’s PMI Sub -Committee. He also sat on the Securities Industry Association’s CEO Round -table and Committee for Firm and Industry Analysis. Stephen has been a stockbroker, branch manager, regional manager and CEO. He has worked in a boutique, a regional firm and a bulge bracket firm.

Mark Ronda began his 29 year career in the brokerage industry at the investment firm Shearson Loeb Rhoades. In June of 1982, he joined the firm of L.F. Rothschild, Unterberg, Towbin Inc., becoming a top national producer and Senior Vice President.

Mark co-founded the brokerage firm of Prime Charter Ltd, serving as President and Chief Operating Officer. Mark was instrumental in recruiting and training a sales force of 120 brokers before successfully selling the firm to Fahnestock Viner Holdings Bk Co., Inc. Mark has served on various NASD operating committees including District 10 Business Conduct Committee, Nominating Committee, and Consultative Committee. Mark’s extensive and diverse background in all areas of the brokerage industry has proved invaluable in providing our candidates with the knowledge and understanding to meet all their career needs.

Don Cherry began his career in the brokerage industry at the firm of Drexel Burnham Lambert where he became a top -producing broker and held the office of Senior Vice President. He also held senior positions at Bear Stearns and Oppenheimer.

During college, Don played football for the University of Pittsburgh and is currently a certified NFL players agent. His success on the football field and the boardroom is a result of his unwavering commitment to excellence. Whether Don is negotiating a deal for the NFL or Wall Street, his integrity and tenacity ensures each client the highest quality Representation If you are considering a career move, Criterion Management will work with you to find the best opportunity for you.


What makes Criterion Management unique?
The principals of Criterion Management have personal experience on both sides of the negotiating table. Understanding the components of a successful placement from multiple perspectives increases our
sensitivity to your needs while widening our edge over other recruiters in the consulting industry.
• The partners of Criterion Management were top producing brokers in their own right. We understand your needs and concerns because we have walked in your shoes.
• The partners have worked as managers and ran a successful broker/dealer for 12 years. We understand the thought process of the person you will be meeting on the other side of the desk.

Whom do you represent?
Criterion Management is a player’s agent, we represent you. As we learn about your business goals, we will identify the platform best suited to achieving them.

Will using Criterion Management as my agent affect my deal?
Yes, in the best possible way. You will have access to our vast resources allowing you to avoid costly mistakes. In addition, once the best opportunity presents itself, we will use our 20 years of negotiating skills to ensure you receive the most favorable terms possible.

How concerned should I be about moving my business?
In addition to the transitioning issues, a move can be very stressful. The principals of Criterion Management have personally made this move, and will be invaluable in helping guide you through the process.

What is your fee?
Our fee is paid entirely by the hiring firm and does not influence the terms of your contract.

Contact Information

Criterion Management LLC. Is located in the town of Rye Brook, New York about 30 miles north of New York City.

  • Toll Free

  • E-mail

  • Address
    Criterion Management LLC. 800 Westchester
    Ave Rye Brook, NY 10573 Suite 711N

  • Fax

Contact Information

Stephen Schwartz

Mark Ronda